MKFM’s goal is to provide a radio service which is the first choice for listening for our target community and to use this audience to provide social gain by promoting and supporting the work of local charities and community groups and helping local businesses, musicians, and sports teams. Our team are trained by experienced radio professionals and given ongoing coaching to ensure that the quality of broadcasting is at a professional level.

Our Philosophy

MKFM’s philosophy is grounded in providing a truly local radio and online service for the people of Milton Keynes.

MKFM’s target community is at the heart of everything our organisation does, and we regularly receive and action feedback we receive from our target community.

MKFM is proud of Milton Keynes and the fantastic charities, community groups, sports teams and businesses who are based here and we help to celebrate their achievements.

MKFM does not just report what is happening in our community, we help to shape it. We are not afraid to stand up for our community and call out what we think is wrong.

MKFM is a not-for-profit organisation, every penny we receive is reinvested into providing our vital service for the people of Milton Keynes.

Our Target Community

As defined in our key commitments, MKFM serves the people who live or work in Milton Keynes and surrounding villages. The Borough of Milton Keynes has a total population of around 261,750 and we aim to reach every person via the radio, website, social media, or a combination of all of these.

Milton Keynes has a younger age profile than England as a whole. 27.4% of the population is aged 19 or under compared with 23.7% in England as a whole.

The Borough has slightly more females (50.5%) than males (49.5%).

26.1% of the population in 2011 were from Black and Minority Ethnic groups (BAME), which is defined as all races except White-British.

Our Objectives

MKFM provides a proudly local, mainstream community radio service.

MKFM provides local news, information, travel, weather and what’s on information that is relevant to our target community.

MKFM provides a platform for local people to hold elected and unelected representatives to account (including MPs, councillors, chief executives of local organisations etc.)

MKFM promotes and celebrates the achievements of individuals and groups within our target community.

MKFM calls our target community to action when they are required, for example to donate to local good causes or help support other members of the community.

MKFM does not shy away from discussing and providing assistance with difficult topics which affect our target community, such as mental health.

MKFM provides a place where the input and contribution of anyone from our target community is welcomed and respected.

MKFM supports and helps local businesses, charities and not-for-profit organisations who share our values.