At the Curious Choice, we help leaders and business owners apply their curiosity to navigate complexity with clarity and achieve their definition of success.

With 30+ years of experience in multiple roles across different sectors, Bekka blends leadership coaching with deep expertise in leading teams and businesses and delivering great results.  She brings a deep expertise in change management project, programme, and portfolio management and her experience running and working with businesses of all sizes to her clients.

Bekka is known for her practical, people-first approach, which helps leaders balance delivering results, building the business they want and developing their teams.

Known for her pragmatic style, sharp thinking, and a touch of fun, Bekka brings fresh insight (thanks in part to being a proud dyslexic thinker) and gets results.

She’s the creator of the Applied Curiosity Model—a simple, powerful framework built on Research, Reflect, React—that sharpens critical thinking and boosts leadership effectiveness.

Bekka is also available for one-to-one coaching and mentoring, fractional roles, and change projects.

Learn more at BekkaPrideaux.com or connect on LinkedIn to chat.